The history of BTW popularly known as "Bittoo Tikki
Wala" is very interesting and inspiring.
In his early days and at a small town of Ayodhya Satiramji was
respected as a ‘tutor’ who used to administer ‘tuitions’ to poor students,
hence initially he was popularly known and addressed as Masterji.
To many in his community he is still their Masterji. As the turn
of events, would happen, his mentors and well-wishers advised him to start
something on his own and prove his mettle rather than depend on someone for his
living. Having no business acumen, but only faith & confidence in himself
to back him, he set on a glorious journey. The concept and thought of doing own
business took shape in the form of crispy, ready to eat snacks.
Initially the idea of selling North Indian street delicacies
such as Chaat, Bhalla, Papri and Tikki took shape and got him going. His skills
sharpened and struck deep. He now needed a loyal supporting hand. Masterji
decided to expand his business along with his nephew Sh Ramakant, who too
started the success journey and moved together.
With limited resources available, he purchased a ‘Rehri’ on
which a Logo Mentioned ‘BITTOO’ was already ‘embossed’. Hence Satiram got
transformed to Bitoo jee.
Thus a modest Journey began, and bittoojee started selling
snacks on his portable stall (Rehri) in the streets of Rani Bagh and people
from all walks of life, society, class, religion, gender and ethnicity liked
and admired his mouth-watering products.
His dedication, honesty and utmost faith in himself and his
people management skills kept him motivated all the way. His sheer hard work
and honesty attracted many like-minded people who blessed his business venture.
His business grew in leaps and bounds. Now, instead of selling his products as
mobile hawker, he got a shop to establish his business. He opened his first
shop in 1991 at Ranibagh Market.
He earned people's respect with his honesty and simplicity.
Within a few years, Masterji's popularity grew far and wide. Encouraged by his
success he opened more outlets and ventured into new fast food, snacks and now
into full-fledged Catering Services inDelhi. His business started getting established to compete with the best in
the market.
Masterji's corporate vision and encouragement received from
people made him to go national from his family business. He got his Satirams
BTW name registered and started establishing brands across India. Currently he
has 10 brand outlets criss-crossing Delhi-NCR with more than 500 employees earning their lively hood through the venture.
Masterji's passion for quality and his work ethics, led him to a
coveted position of Chairman of BTW, which has now ventured into unexplored
territories of traditional & International Fast foods, Bakery, RTE, Syrups,
Sweets, and Cookies. Today, he owns a factory of 25000 sq feet,
having state-of-the- art infrastructure and well established processes to
produce quality products and taking on competition with bigger brands in the ready to eat category.
His transformation, from footpath to a Halwai then to a
corporate world is one of the highly acclaimed success stories in the media
& institutions today. He has become a living legend, whose success stories
are not only a point of debate in the curriculum of schools and universities
but also in political circles. His success has changed and influenced many
young entrepreneurs including Young Grads from IIM - & IMTs. The life of
thousands of young ‘Indian entrepreneurs’ now evolve around him.
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